What is Data Cleansing and Why Does it Matter?

What is Data Cleansing and Why Does it Matter? Somewhere in your CRM platform right now, there are three versions of the same contact. Let’s

Holiday CRM Insights for Personalised Marketing

Using Festive Data to Power Personalised Marketing Holiday seasons… are intense. For eCommerce directors and marketing teams, they are the most high-pressure periods of the

Haunted by Spreadsheets? The Frightening Reality of Data Mismanagement

Is your business being haunted by spreadsheets? You are not alone. What starts as a handy tool, can quickly turn into a monstrous maze of

How to Use Data and Technology to Increase Sales

It’s a hyper-competitive world out there and businesses that leverage data and CRM technology are not just surviving, they are thriving! If you want to

Data Security and CRM: The Power of Data Cleansing

Before we begin, there’s something we need to make very clear… EXCEL IS NOT A DATABASE. In a data driven world, success is in the

Why You Should Use a CRM Agency as a Technical Resource

Why You Should Use a CRM Agency as a Technical Resource CRM has huge operational and strategic capabilities. But in its simplest form, it’s a

How to Get Your CRM Migration Right

CRM’s the largest software market in the world and has continued to grow exponentially since the Covid pandemic. The global CRM market was worth $79.6

GDPR: are you handling your data properly?

Are you handling your data properly? Do you know how to handle your data properly to be GDPR compliant? You understand that sending personal data

How acquisition data can shape your retention strategy

When we’re asked how much data an organisation should collect, we only ever respond in one way. There’s no such thing as too much data.