Spotlight on Kirsty Dorby – Head of Retainer Clients

Kirsty is an invaluable asset to our team, seamlessly taking on the role of Head of Retainer Clients. Her expertise and leadership have greatly contributed to the success and growth of our client-focused initiatives. She oversees our long-term clients’ needs and ensures their satisfaction and loyalty through her strategic approach and strong relationships.

As a seasoned marketer and self-confessed CRM nerd, Kirsty has developed much of her career at the agency. Starting as a CRM Specialist, her strategic mind and impeccable resource management skills, make her the perfect side-kick to senior CRM pros. Her experience spans retail. e-commerce, fashion, fintech, food and drink, to name just a few.

She has also worked with the likes of global brands Space NK, Charles Tyrwhitt, Bulb Energy, and Pearson. 

Our clients meet Kirsty through friendly sessions, regular check-ins, and collaborative meetings. Whether it’s a planned discussion or a special event, she ensures you feel valued, addresses concerns, and supports you throughout your journey with us. 

Actively supporting your team, here are a few ways Kirsty can help you:

• Strategy Expertise: Offers support in developing omni-channel strategies to enhance brand presence and engagement across various platforms.
• Analytical Insight: Driven by a passion for thorough analysis, leveraging data to refine strategies and achieve optimal results.
• Customer Persona Development: Proficient in crafting detailed customer personas to create a comprehensive understanding of the target audience.
• Loyalty Programme Optimisation: Experienced in loyalty platforms and implementing best practices to maximise program effectiveness and customer retention.
• Segmentation Proficiency: Demonstrates success in implementing highly segmented approaches to effectively target and engage different customer segments.
• CRM Project Management: Skilled in overseeing CRM migration and implementation projects, ensuring seamless transitions and optimal platform utilisation.
• CRM Migration Experience: Proven track record in successfully migrating CRM platforms, leveraging expertise to streamline processes and enhance functionality.

She collaborates closely with internal teams, including sales, engineers, and senior management, effectively addressing evolving customer needs and will be your go-to throughout your retainer period. 

Outside the office, Kirsty is an avid marathon runner who enjoys nothing more than being greeted at the finish line with a slice of cake… yes, you heard it right, actual cake.

Thinking about what we can do for you? Why not see why you should use WeDoCRM as your technical resource?

WeDoCRM’s insourced team supports brands and organisations with CRM operations, MarTech implementation and optimisation, and multi-channel customer marketing