Why Your SME Business Needs CRM Software
If you are a small business owner, firstly – congrats. From one SME to another, we know the unique challenges and rewards that come with
Getting Started with CRM: Key Concepts and Terminology
Knowing about CRM is one thing. Understanding it’s concepts and terminology is something completely different. There are so many terms, jargons and abbreviations, it can
What is CRM and Why is it Important for your Small Business?
CRM has become the world’s leading software market because of its immense popularity and effectiveness in boosting ROI (Return on investment). Are you a small
Attending Iterable Events and Unveiling New Platform Features for 2024
What a week! I attended no less than three influential Iterable events in London last week and my feet didn’t touch the ground once –
Return Rates and Customer Lifetime Value for Retail Success
A major fashion retailer made headlines for a controversial decision that has ignited a social media storm. The retailer deactivated thousands of customer accounts due
How to Maximise Your ROI with a CRM Strategy
In today’s tough business world, CRM has evolved and keeping customers happy isn’t just about storing their info, it’s about boosting sales and keeping them
Could Google’s HubSpot takeover be another hit to Salesforce?
With Reuters reporting that Google’s parent company Alphabet is seeking to acquire HubSpot, could this acquisition continue to strengthen the growth of the HubSpot platform
Multi-channel marketing: Choosing the right channel, for the right person
How do you know which channel is right for your multi-channel CRM strategy? The answer… a lot of testing and learning. Over the years I’ve
The Reasons to Move from Spreadsheets to a CRM System
When starting a business, spreadsheets come in super handy. They are often free, especially with tools like Google Sheets, providing a great and straightforward solution
CRM Resourcing – Insourced Agency vs Employee Recruitment?
Martech reports that CRM is the fastest-growing software in digital marketing, offering numerous benefits for SMEs and global brands. But when should you use an
