Meet Our Head of Clients – Kirsty Dorby
Meet Kirsty, our Head of Clients! The person who makes sure our long-term partnerships don’t just work, they flourish. She possesses that rare combination of strategic smarts and genuine warmth that keeps clients happy, loyal, and excited to work with us!
See what some of our partners say about us and read through some of their case studies. – WeDoCRM’s customers.
Your Partner in CRM Success
When you work with us, Kirsty will be your guide! Expect friendly catch-ups, regular check-ins, and collaborative sessions where you actually feel heard. Whether it’s a routine touch-base or tackling something urgent, she’s there to make sure you feel valued, your concerns are addressed, and your journey with us is smooth sailing.
With nearly 10 years of hands-on experience in CRM and loyalty strategy, Kirsty brings deep platform expertise across Braze, Customer.io, Bloomreach, and HubSpot. She translates your trickiest briefs into actionable plans, manages expert teams like a boss, and ensures everything aligns with your commercial KPIs.
Working seamlessly with sales, engineers, and senior management, Kirsty becomes your trusted go-to throughout your entire retainer period – someone who genuinely gets what you need and makes it happen!
Kirsty Dorby – Head of Clients
Actively supporting your team, here are a few ways Kirsty can help you:
| Area of Expertise | How Kirsty Supports Your Business |
| Omni-Channel Strategy | Develops comprehensive strategies that enhance brand presence and drive engagement across multiple touchpoints |
| Data Analysis & Insights | Leverages analytical expertise to extract actionable insights that refine strategies and optimise performance |
| Customer Persona Development | Creates detailed customer personas that provide deep understanding of target audiences and inform strategic decisions |
| Loyalty Programme Optimisation | Applies extensive platform knowledge and best practices to maximise programme effectiveness and customer retention |
| Advanced Segmentation | Implements sophisticated targeting approaches to deliver personalised messaging that resonates with distinct customer segments |
| CRM Project Management | Oversees complex CRM projects with structured expertise, ensuring seamless execution and optimal outcomes |
| Platform Migration | Manages CRM platform transitions with proven methodologies that minimise disruption and enhance system functionality |
The Woman Behind the Strategy
Outside the office? You’ll find Kirsty crushing marathons and celebrating at the finish line with… wait for it… actual cake. Because even CRM nerds need carbs, and why settle for a banana when there’s Victoria sponge on offer?
Ready to See What We Can Do Together?
Curious about partnering with WeDoCRM? Our insourced team supports brands with CRM operations, MarTech implementation and optimisation, and multi-channel customer marketing that drives real commercial results. With Kirsty leading the charge on client delivery, you’re in exceptionally capable (and cake-loving) hands!
Get in touch with us and meet some of the team today!
Want to know more?
- About WeDoCRM – find out about our story so far…
- Meet The Team – find out who we are and what we do!
- Download our Agency Deck – See who we are trusted experts for
