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WeDoCRM Secures Global CRM Contract with Pearson

We are thrilled to announce a significant milestone in our journey by securing an international CRM contract with Pearson, one of the largest education companies globally and one of the largest book publishers in the world.

Under this groundbreaking partnership, WeDoCRM will spearhead a dynamic CRM strategy for Pearson across multiple regions and products. The scope of work includes creating and implementing various campaigns throughout the year, such as cross-selling, loyalty, referral, nurturing, and re-engagement schemes.

Key Highlights of the Partnership:

  • Key persona’s lead nurture campaigns: WeDoCRM will kickstart the collaboration by creating CRM campaigns for Pearson’s key targeted personas, emphasising lead nurture strategies to foster meaningful engagements.
  • Global Template Designs: The agency will collaborate with Pearson’s Brand Team to review and enhance global template designs, ensuring a modern and engaging look while prioritising accessibility.
  • Data Automation and Migrations: WeDoCRM will provide ongoing support to Pearson’s CRM team with data automation and migrations, ensuring seamless operations.
  • CRM Email Journeys: The agency will develop, build, and deploy email journeys, focusing on encouraging engagement and lead generation.
  • Additional Ad Hoc Campaign Creation and Support: WeDoCRM will support additional ad hoc campaigns, ensuring Pearson’s marketing efforts remain agile and responsive to market dynamics.

As the top learning company globally, Pearson naturally focuses on making the world more sustainable. They believe that learning is a powerful force for positive change and see helping people gain knowledge and skills as a way to improve the planet and society. Every day, they turn their products into exciting learning experiences, prioritise their people, and work to protect the planet.

In 2019, Pearson switched from physical to digital textbooks, a move aligned with what younger students prefer and a more cost-effective update solution.

As of 2023, Pearson has testing and teaching centres in over 55 countries worldwide.

“We are honoured to be selected as Pearson’s CRM marketing partner,” said Matthew Watson, Co-founder & CEO at WeDoCRM. “This partnership signifies our commitment to delivering innovative and effective CRM solutions through our insourced model approach, which is tailored to the unique needs of this global leader in education and publishing. We look forward to achieving outstanding results together.

Matthew co-founded WeDoCRM back in 2020 and currently operates as the company’s Chief Executive Officer. Matthew has worked in marketing and CRM for over 12 years, honing his experience as the head of CRM for the likes of Emirates, Ted Baker, Volvo and EMAP.

We’re looking forward to teaming up for an impactful partnership that enhances education and contributes to a sustainable future. Stay tuned for upcoming developments – exciting times lie ahead! 

Interested in featuring this news story? Please contact Vanessa Mallia at for the full press release. 

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