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How WeDoCRM boosted MoneySuperMarket’s CRM operations

The UK’s leading price comparison site is is a leading brand in the price comparison space, enabling consumers to compare prices on a range of products, including energy, car insurance, home insurance, travel insurance, mortgages, credit cards and loans.


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Multi-channel campaign execution, Lifecycle journeys, Braze support, Content, Data analysis


Braze, Bespoke internal systems

Founded in 1993 by Simon Nixon, has become a household name as a price comparison business. Each year, millions of customers compare financial services in one place, including car, home, travel, credit cards, and mortgages. 

Their purpose is to help households save money, by giving them access to free online tools that enable them to compare and switch products. Through this, they’ve successfully guided their users to save an impressive £1.8 billion on their household bills, a significant accomplishment in today’s economic landscape.

They’ve also built a reputation for their TV ads, including the recent MoneySuperSeven series, featuring the one-and-only Dame Judi Dench as the squad leader.

They stand out for their distinctive approach, offering crystal-clear information that empowers customers to choose financial products that are cheaper and perfectly tailored to their circumstances. 

What was their need?

MoneySuperMarket is on a mission to save Britain serious money. They were looking for additional support within their current CRM team and needed someone to boost their daily operations to new heights. 

Our challenge was to broaden the reach of the offers they were promoting. Whether it was car and home insurance, broadband, credit cards, travel, or mortgages, our goal was to ensure that the emails reached the right audience and showcased the enticing opportunities for significant savings.

How WeDoCRM boosted MoneySuperMarket’s CRM functionality

As part of our service and insourced business model, we worked alongside Gwennan Rees (Senior CRM Strategy Manager), Danielle Wakeman (Head of Customer Proposition), and the rest of the CRM team, supporting them with multi-channel campaign execution, MarTech optimisation, and content marketing.

They improved their customer engagement and productivity by teaming up with Braze. This partnership focused on enhancing the campaign strategy by providing the necessary infrastructure.

With us being a certified Braze partner we were able to maintain and optimise Braze processes quickly and efficiently. 

We acted as an insourced CRM team, operating day-to-day alongside their existing team. Offering two CRM specialists (one senior) and a content/copywriting specialist, as well as our technical specialists when needed. 

Support was provided in the following key areas:

  • Maintained and optimised Braze processes for improved efficiency.
  • Created email campaigns using HTML and Liquid
  • Created and deployed in-app push notifications for multi-channel testing.
  • Generated content, including copy, images, and graphics.

Some of the email campaigns included:

  • Annual Travel Insurance
  • YMR (Your Money Roundup Newsletter Style) 
  • SuperSaveClub & Rewards
  • Launched emails for brand new services; pet & mobile 
  • Life insurance Incentive (Amazon gift card worth up to £200)
  • Credit Monitor (Service customers signed up to monitor their credit score)
  • Top Super Savers (Hub-style email that consisted of top offers across multiple categories)
Responsive email templates made by WeDoCRM for MoneySuperMarket

Our talented, expert email developers build custom, bespoke templates that work across all devices and can plug into any email delivery system.

We’re experts at making email templates that perfectly match brands, look visually appealing, and get results. Our templates are carefully designed with the latest coding tricks to ensure they look impressive, load fast, and reach inboxes without issues. We added captivating visuals and language to highlight the benefits of using the comparison site while staying true to the MSM brand essence. 

We supported MoneySuperMarket in ensuring their email templates were optimised for deliverability with the latest coding tricks. 

See below a sneak peek from the Super Saver Club Newsletter for Travel.

The results

The partnership between MoneySuperMarket and WeDoCRM thrived, thanks to the successful implementation of our insourced model. What set it apart was the ability for MoneySuperMarket to selectively choose specialists from our agency as needed, empowering them to assemble the right expertise precisely when required.

They were so impressed with what we produced that we welcomed Quidco as part of our MSM expansion and supported them with campaign support. 

Quidco is a leading premier cashback platform that gives users cashback opportunities. They partner with numerous household names within travel, clothing, home & DIY, and health and beauty enticing cashback deals. 

Looking for a chance to save yourself money?

A service that is free to use with clear information for you to choose financial solutions that suit your circumstances.

You can find the full list of products they compare here

Looking for CRM support?

Drop us an email, phone call or use our simple contact form and let's discuss how WeDoCRM can support you get the most out of CRM.

Call us on

0203 319 5273

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