How WeDoCRM Boosted MoneySuperMarket CRM Operations
Founded in 1993 by Simon Nixon, MoneySuperMarket.com has become a household name as a price comparison business. Each year, millions of customers compare financial services in one place, including car, home, travel, credit cards, and mortgages.
Their purpose is to help households save money, by giving them access to free online tools that enable them to compare and switch products. Through this, they’ve successfully guided their users to save an impressive £1.8 billion on their household bills, a significant accomplishment in today’s economic landscape.
They’ve also built a reputation for their TV ads, including the recent MoneySuperSeven series, featuring the one-and-only Dame Judi Dench as the squad leader.
They stand out for their distinctive approach, offering crystal-clear information that empowers customers to choose financial products that are cheaper and perfectly tailored to their circumstances.
| Services | Systems |
| Multi-channel campaign execution | Braze |
| Lifecycle journeys | Bespoke internal systems |
| Braze support | |
| Content creation | |
| Data analysis |
The Challenge
MoneySuperMarket is on a mission to save Britain serious money. They needed additional support within their existing CRM team to boost daily operations and broaden the reach of the offers they were promoting.
Whether it was car and home insurance, broadband, credit cards, travel, or mortgages, the goal was clear: ensure the right emails reached the right audience and showcased compelling opportunities for significant savings.
Our Approach
As part of our insourced service model, WeDoCRM worked directly alongside Gwennan Rees (Senior CRM Strategy Manager) and Danielle Wakeman (Head of Customer Proposition), integrating seamlessly with the wider CRM team. As a certified Braze partner, we were able to maintain and optimise Braze processes quickly and efficiently.
1. Multi-Channel Campaign Execution
We built and deployed email campaigns using HTML and Liquid, while also creating and launching in-app push notifications to support multi-channel testing. Our work covered a broad range of products and audiences, ensuring each communication was timely, relevant, and on-brand.
2. Email Template Development
Our expert email developers built custom, bespoke templates designed to work across all devices and plug into any email delivery system. Every template was coded with deliverability best practices in mind, loading fast, rendering consistently, and landing in inboxes reliably. We added captivating visuals and carefully crafted copy to highlight the value of using MoneySuperMarket, while staying true to the MSM brand essence throughout.
3. Content Creation
Beyond the technical build, we generated content including copy, images, and graphics, ensuring every campaign communicated clearly and compellingly.
The Email Campaigns WeDoCRM Supported:
- Annual Travel Insurance
- YMR (Your Money Roundup Newsletter Style)
- SuperSaveClub & Rewards
- Launched emails for brand new services; pet & mobile
- Life insurance Incentive (Amazon gift card worth up to £200)
- Credit Monitor (Service customers signed up to monitor their credit score)
- Top Super Savers (Hub-style email that consisted of top offers across multiple categories)
| Campaign | Description |
| Annual Travel Insurance | Seasonal travel insurance promotion targeting relevant customer segments |
| Your Money Roundup (YMR) | Newsletter-style digest highlighting savings opportunities across products |
| SuperSaveClub & Rewards | Loyalty-focused emails promoting the MSM rewards programme |
| Pet & Mobile Launch | New service launch communications for pet and mobile comparison |
| Life Insurance Incentive | Incentive-led campaign offering an Amazon gift card worth up to £200 |
| Credit Monitor | Service emails for customers enrolled in credit score monitoring |
| Top Super Savers | Hub-style email showcasing top offers across multiple product categories |
Our talented, expert email developers build custom, bespoke templates that work across all devices and can plug into any email delivery system.
We’re experts at making email templates that perfectly match brands, look visually appealing, and get results. Our templates are carefully designed with the latest coding tricks to ensure they look impressive, load fast, and reach inboxes without issues. We added captivating visuals and language to highlight the benefits of using the comparison site while staying true to the MSM brand essence.
We supported MoneySuperMarket in ensuring their email templates were optimised for deliverability with the latest coding tricks.
The Results
The partnership between MoneySuperMarket and WeDoCRM thrived, thanks to the successful implementation of our insourced model. What set it apart was the ability for MoneySuperMarket to selectively choose specialists from our agency as needed, empowering them to assemble the right expertise precisely when required.
Expanding Our Partnership – Welcoming Quidco & MoneySavingExpert
They were so impressed with what we produced that we welcomed Quidco as part of our MSM expansion and supported them with campaign support.
Quidco is a leading premier cashback platform that gives users cashback opportunities. They partner with numerous household names within travel, clothing, home & DIY, and health and beauty enticing cashback deals.
We have also added MoneySavingExpert to our portfolio where we continue to provide campaign support.
Want to See What WeDoCRM Can Do for You?
Are you looking to scale your CRM activity or need extra firepower for your existing team? Whether you’re managing complex multi-channel campaigns or looking to get more out of your MarTech stack, we would love to help!
We make CRM simple. Whether you need support with campaign execution, email template development, Braze optimisation, or end-to-end content creation, our team of specialists is here to make it happen.
Get in Touch
We’ve helped price comparison and financial services brands reach the right audiences with the right message, driving real savings for their customers. We’d be thrilled to do the same for you.
Get in touch with us! We look forward to hearing from you.
Frequently Asked Questions – Campaign and Technical Builds
What is an insourced CRM model?
Rather than working as a traditional external agency, we embed directly within your team – handling day-to-day CRM activity alongside your existing staff, at a fraction of the cost of hiring permanently. You can read more about us here “About WeDoCRM and The Insourced Model”
Can you handle content as well as the technical build?
Yes. We provide a fully joined-up service covering copywriting, graphics, and imagery alongside the technical build, no need to brief separate creative and development teams.
What kinds of email campaigns do you build?
Everything from promotional and incentive-led campaigns to newsletters, loyalty programmes, new product launches, and service communications, all built to work across every device and email client.
Can you help launch emails for brand new products or services?
Yes. We’ve launched CRM communications for brand new comparison categories from scratch, including building the templates, writing the copy, and managing the send, all while staying on brand.
How quickly can you get started?
Because of our insourced model, we can integrate into your team and hit the ground running quickly – without long onboarding processes or agency briefing cycles slowing things down.
