WeDoCRM Appoints Morwenna Griffin as Operations Director
Technology and consulting leader brings more than 20 years’ experience scaling global teams as WeDoCRM sets out to become the leading name in CRM services and implementation.
Key Facts
- Who: Morwenna Griffin
- New role: Operations Director, WeDoCRM
- Previously: Head of Consulting (Global), Unity
- Experience: 20+ years leading high performing teams and 10+ in technology industry across the Americas, EMEA and Asia-Pacific
- Fun Fact: Morwenna has a +1000 day Duolingo streak playing Chess and learning Korean
London, UK, 14 October 2026 – WeDoCRM, the insourced CRM agency, announced the appointment of Morwenna Griffin as Operations Director. Griffin will lead WeDoCRM’s operations, shaping the operating model, teams and processes behind the agency’s CRM implementation services, MarTech optimisation and multi-channel customer marketing work as the company grows.
The appointment marks an exciting new chapter for WeDoCRM as it works towards its ambition of becoming the foremost recognised expert in CRM services and technology implementation.
“Morwenna is an incredibly talented leader, and she will take our operations to a whole new level,” said Matthew Watson, CEO and Founder of WeDoCRM.
“She has spent her career turning ambitious goals into teams and systems that deliver, and she’s done it on a global scale. That’s exactly the experience we need as we grow. We’re beyond excited to have her on board.”
From Unity to WeDoCRM
Griffin joins from Unity, the global games and real-time 3D technology company, where she spent more than eight years in a series of leadership roles. Most recently she was Head of Consulting (Global), leading Unity’s consulting business across its Games and Industry divisions. In that role she was accountable for revenue growth, profitability and service portfolio development across Engineering, Design and Technical Art consulting teams in the Americas, EMEA and Asia-Pacific.
Over her career, Griffin has built a reputation for organisational transformation, capability development and creating inclusive, high-performing cultures.
“What drew me to WeDoCRM is the combination of real ambition and a team that genuinely cares about getting things right for clients,” said Griffin.
“CRM sits at the heart of how businesses grow, and doing it well takes great people, clear ways of working and a relentless focus on outcomes. I’m thrilled to be joining at such an exciting stage, and I can’t wait to help build the operation that takes WeDoCRM to the next level.”
Meet Morwenna Griffin
When she’s not building operating models, you’ll find Morwenna on the netball court. She’s also a lifelong gamer, both on screen and around the table with a particular love of open worlds, co-operative problem-solving and puzzles. She’s a regular Dungeons & Dragons player, and her current favourite tabletop game is Sherlock Holmes Consulting Detective.
Her love of games runs deep.
Alongside her career at Unity, she earned an MA with Distinction in Indie Game Development from Falmouth University.
Quick Questions for Morwenna
Get to know our Operations Director!
1. Netball: what keeps you hooked?
I love the game, and I love being part of a great team of hardworking people all focused on being their best and getting the win (somewhat of a theme throughout my personal and professional life!) It’s also great for a brain break – when you’re on court, you don’t have time or space to think about anything else. It’s almost meditative!
2. D&D: player or Dungeon Master? What’s your favourite character you’ve played?
My favourite character was a rather obnoxious teenage Tabaxi wannabe pirate, with a penchant for challenging others to chilli-eating contests. He ended up having quite the coming-of-age story arc.
3. What’s your go-to board game, and what are you playing on screen right now?
On console I’m currently playing Blue Prince. It’s an amazing game – an instant classic and lives up to the hype if you like complex puzzle games with an engaging narrative throughline. My go-to board game for a party is Codenames. Easy to learn, small to transport, scales for teams and abilities, and great replayability!
4. What did you make during your MA at Falmouth?
I carried out a study of the impact of narrative surprise on the player experience. It was incredibly challenging to complete alongside a full-time job, but equally as rewarding.
5. One thing people would be surprised to learn about you?
I went to Transylvania on holiday this year to visit Bran Castle – home to the legend of Dracula!
What This Means for WeDoCRM Clients
As Operations Director, Griffin will focus on how WeDoCRM scales its delivery: the processes, team structure and ways of working that support CRM teams and brands day to day. For clients, the aim is consistent, high-quality delivery as WeDoCRM takes on more platforms / markets / clients around the world.
About WeDoCRM
WeDoCRM is the insourced CRM agency, supporting CRM teams and brands all over the world with CRM, MarTech implementation and optimisation, and multi-channel customer marketing across B2C and B2B.
With the exception of employees, customers are the most important asset a business has. In the last few years, CRM has become a necessity for most organisations, yet many still struggle to unlock its full potential when it comes to engagement, conversion and recurring revenue.
That’s where WeDoCRM comes in. Working as an extension of in-house teams, the agency works with platforms including Braze, Salesforce Marketing Cloud, HubSpot, Klaviyo, etc. and supports clients including GoHenry, Dojo, Pearson, Lidl and many more sectors.
Let’s chat today, we can’t wait to hear from you!
📧 sales@wedocrm.co · 📞 0203 319 5273 · Book a Discovery Call
