Case Study: Fly Now Pay Later
Fly Now Pay Later is a disruptor in the financial-travel sector, allowing customers to spread the cost of travel and pay instalments.
Founded in 2018, when Co-founder & CEO, Jasper (the brains behind Fly Now Pay Later), struggled to find decent payment options for his trips around the world. They’ve been on a mission to transform the way people pay for their travel ever since.
They wanted to build a future where everybody spends less time dreaming of their next trip and tucking pennies away and more time exploring the world, experiencing new things and making lifelong memories.
What was their need?
From early discussions, Fly Now had a clear brief for us, which was to set up a number of high-performing customer comms workflows and campaigns that would drive users through various stages of the conversion funnel, resulting in commercial realisation. They also needed to migrate away from HubSpot CRM and implement a new multi-channel marketing system.
What we delivered for the client
Here is a breakdown of the services we delivered for the client:
| Service Area | What We Delivered |
| CRM Audit | Full audit of HubSpot CRM and their comms strategy |
| Platform Migration | Migration and implementation of Customer.io into their existing MarTech stack |
| CRM Strategy | CRM strategy and optimised comms plan |
| Automation | Creation and deployment of key automated campaigns to increase conversion between key parts of the funnel, from app sign-up through to first purchase and credit usage |
| BAU Campaign Support | Support and deployment of BAU email campaigns and push notifications |
| Email Design & Build | Design, development and implementation of new custom email templates |
What was the results?
WeDoCRM successfully implemented Customer.io within the tech-stack and optimised their multi-channel marketing strategy, resulting in an increased TOV and an ROI of 6, verses the previous 6-months.
Client testimonial – see what our clients say about us
“The efforts from the whole team greatly improved our customer lifecycle campaigns and the copywriting skills of Laura helped us solidify our TOV and improve the communication of our process to our customer database.”
Eri-ife Wiliams – Marketing Manager at FNPL
Want to get more from your CRM and marketing strategy?
We help brands turn their customer data into actionable campaigns that drive conversions, engagement, and ROI. From automated journeys to multi-channel optimisations, we’ll make sure your CRM is working as hard as you do.
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Want more insights? Check out:
- How to Gain Advantage on Travel Peaks – See how you can tackle travel peaks within your CRM platform.
- How to do More with Less in Retail – See how retail brands can do more with less with marketing tips.
- How CRM is changing B2B sales process – See how CRM and marketing are changing the ways with the sales process.
