We’re WeDoCRM, The Insourced CRM Agency.
That’s right, we’re not a CRM platform, we’re an agency. And we support businesses all over the world with their CRM operations.
If you’re weighing up a CRM agency vs in-house team for your business, you’re not alone. More companies than ever are questioning whether their current CRM setup – whether that’s a stretched internal hire or a traditional agency on retainer – is actually delivering the results it should. CRM has become one of the biggest software markets in the world, yet it’s still one of the most under-resourced functions inside most organisations. Getting the staffing model right matters just as much as getting the platform right.
This isn’t a straightforward “agency good, in-house bad” debate. Both models have real strengths, and both come with genuine risks if you pick the wrong one for your stage of growth. What we’ve found, having worked as an insourced CRM agency across SME and enterprise clients alike, is that the decision usually comes down to three things: how quickly you need expertise, how much continuity you need, and how much flexibility you can afford to lose.
What is an Insourced CRM Agency?
Good question. You’re familiar with outsourcing and all its advantages:
- Flexibility – increase and decrease support depending on your need.
- Specialised help – fill in your team’s knowledge and skill gaps.
- Access to world-wide talent – no compromising on a smaller local talent pool.
- Controlled costs – save time and money on recruitment.
Well, you’ll still have all these same benefits of outsourcing with us, but we take things one step further. We insource our specialists into your business.
See, we have an uncanny ability to integrate ourselves within a team, just as an employee would. We learn your business inside out – who you are, what you do, and what audience you’re targeting. And thanks to our in-depth knowledge of systems and strategy, we do it fast.
What does this mean for you?
Once we’re fully integrated into your team, unlike other agencies, we can begin to work semi-autonomously. We don’t just sit there waiting for instructions, we get right in there making decisions and actioning deliverables. Which means you get all the support and flexibility you actually need from a CRM agency, leaving you free to get on with your own core tasks.
And sat right behind your dedicated WeDoCRM Specialist is a whole team of marketing maestros, from campaign management masters and content wizards, to technical CRM hotshots, all with a vested interest in delivering the goods for your business. Got a question about a different area of marketing? Not a problem. We’ll get one of our experts on it right away!
Excited to find out more? Well, we’re just as excited to meet you!
Send us a message or you can book in some time to chat.
What about CRM platforms?
We’re also platform-agnostic. We work across Salesforce, HubSpot, Dotdigital, Customer.io, Iterable and others, which means our recommendations are based on what’s genuinely right for your business, not tied to reselling a single platform. If you’re trying to work out whether you even need a CRM system versus dedicated marketing software, that impartiality matters a great deal.
Is agency or in-house better?
Neither is universally better – it depends on what you need and when you need it. Agencies (particularly insourced ones) win on speed, flexibility and access to specialist skills without fixed overheads. In-house teams win on long-term institutional knowledge, provided you can retain them and keep skills current as your CRM needs evolve. You can read more in our article below with an in depth comparison!
Excited to Find Out More?
The CRM and email marketing world is too technical and fast-moving for one person to do it all. The idea of a “CRM unicorn” who can write, design, code, and strategise perfectly? That’s just not realistic anymore (if it ever was!). It’s like general marketeers, jack of all trades, master of none.
Chat to us and see if we are the right fit! We look forward to hearing from you! sales@wedocrm.co
Frequently Asked Questions
What does “insourced” actually mean in practice?
It means our specialists work as an extension of your internal team – learning your brand, tools, and processes directly – rather than operating at arm’s length through briefs and status calls, the way a traditional agency typically does.
Is an insourced CRM agency more expensive than hiring in-house?
Usually not. You avoid the fixed cost of a full-time salary, benefits, and recruitment fees, and instead pay for the specific expertise and time you need – which is typically more cost-effective for variable or evolving workloads.
Can WeDoCRM work alongside our existing in-house CRM team?
Yes – this is one of the most common ways we work. We typically support in-house teams during peak periods, complex projects, platform migrations, or when specialist skills (like technical development or deliverability) are needed temporarily.
How quickly can you actually integrate into our team?
Typically within days, not weeks. Because we’re structured around fast onboarding into your existing tools and ways of working, you get productive support far faster than a traditional recruitment cycle.
