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Spotlight on Mariia: CRM MarTech Specialist

In our ongoing “Spotlight on Services” series, we introduce individual team members, shedding light on their contributions to your projects or daily support when partnering with us. As our team expands and reaches new heights, we’re excited to welcome Mariia to our clan as a CRM MarTech Specialist.

Mariia Volkova
CRM MarTech Specialist

Mariia, originally from Ukraine, relocated to the UK in 2022. Fluent in English, French, Russian, and Ukrainian, she brings a rich multicultural and multilingual background to our team. 

With a degree in Digital Marketing and Economics, she brings valuable insights to our team in today’s digital landscape. Beyond work, she dedicates her spare time to an ongoing degree in Psychology, showcasing her commitment to a well-rounded skill set.

Her extensive experience in both CRM, B2B and B2C further enhances our capacity to provide exceptional service and solutions to our clients and we are so happy to have her in our crazy clan!

Serving as our MarTech specialist, Mariia will be spending her day-to-day setting up and implementing CRM systems on different platforms, optimising both CRM systems and MarTech stacks and improving or creating new journeys, workflows, and automations to ensure successful execution. 

Here are some of the ways Mariia supports our clients:

  • Automation: Implementing intricate marketing automation architectures, overseeing email deployments, and analysing lifecycle effectiveness.
  • Multi-channel: Executing A/B testing, advanced segmentation, and automated customer journeys across diverse platforms.
  • Marketing Strategy: Crafting and executing global omni-channel marketing strategies.
  • MarTech Integration: Collaborating on seamless integration of various marketing technologies through non-native connectors for efficient backend creation and migration.
  • Data and Segmentation: Managing customer data, implementing segmentations, and working on full-cycle preparation of global retention campaigns.
  • Development: Coding responsive email templates, including AMPscript and dynamic content. Developing logic for data cleansing and privacy.


EdTech, Retail, Publishing, Entertainment, eCommerce, Travel, FinTech

Platform Knowledge:

ESPs: Salesforce, Klaviyo, Braze, Marketo, Mailkit, eSputnik, SendPulse, Mailchimp, HubSpot and Customer IO.

As a full-service CRM agency, we offer complete support for effective CRM management. This encompasses everything from strategic planning and operational execution to technical proficiency and content expertise. 

Our diverse team consists of specialists in CRM, Marketing, Sales, and MarTech, enabling us to tailor our services precisely to your requirements. 

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