Peak season isn’t just a weekend anymore; it’s practically a whole season of its own. You’ve got promotions starting earlier, running longer, and every brand is competing for the same customer attention.
At the same time, shoppers have high expectations with them wanting you to remember everything about them, their size, their style, to even the section they browsed at 2am last Tuesday and deliver the best CX whether they’re scrolling on their phone, wandering through the shops or even bouncing between both!
We partnered with the team at Bloomreach and discussed the common problem retailers are facing with wrestling with siloed CRM data and disconnected platforms that make personalisation feel, well… impossible. We know the challenges and how it’s tricky, you know what your customers want, but the tech stack you have is making it hard to deliver it.
So why does getting this right matter so much? Because, despite all the noise about “every day is Black Friday now,” the holiday period still absolutely prints money. Nearly three-quarters of brands pull in over 20% of their annual revenue during this stretch. For 28% of brands, it’s 30–50% of their yearly sales. And 8%? They make more than half their annual revenue during BFCM and the holiday rush. (Source: WooCommerce)
That’s why we partnered with Bloomreach to create a whitepaper that digs into what’s really happening in retail right now and why the sector is really booming faster than most CRM systems were ever built to handle. Here are some of the best insights…
How Can Your Retail Brand Stand Out
For a retail brand to really stand out, it all comes down to making customers feel seen, valued, and understood. Start with a smart, well-connected CRM setup, one that keeps your tech stack working together instead of fighting for attention.
Then, treat your loyalty program like a thoughtful gift, not just a points counter. People stick around when they feel appreciated, not when they’re doing maths.
And finally, lean into intelligent personalisation. Send the right message to the right person at the right time, automated, yes, but still warm and human.
Do all of this, and you’ll not only sell more stock, but you’ll also build the kind of customer relationships that last.
A Real Example of What Smart CRM Can Do
If you’re wondering what this looks like in practice, here’s a perfect example. WeDoCRM was recently shortlisted at the Ecommerce Awards for our end-of-year multichannel campaign with Tellus, a wealth-building app. In just eight weeks, this personalised, reward-driven campaign generated over $5 million, boosted engagement, and demonstrated the power of the right CRM strategy.
Full case study here: Tellus Case Study
The results:
- 186% increase in AUM
- 50.4% increase in new AUM
- Engagement doubled, with a 99% uplift
This campaign shows that a smart CRM doesn’t just store data — it turns insights into action. From segmenting customers to sending the right reward at the right time, the campaign proved how well-orchestrated personalisation drives measurable results.
Personalisation in Practice
When done well, personalisation doesn’t just get attention, it creates a connection. It makes your customers feel valued, builds trust, and leaves them with a positive emotional experience that keeps them coming back. (which is the dream!) Without it, every interaction risks feeling generic, forgettable, or even frustrating. How can you create memorable experiences if every customer feels like just another number?
Most marketers already know what they want to do, but the challenge is making it happen. We’ve seen in the past brands with disconnected systems, complicated setups, and messy processes that will make personalisation feel really hard.
But it doesn’t have to be that way! With the right tools and a clear, connected approach, personalisation becomes simple, intuitive, and even enjoyable. You can reach your customers with the right message at the right time, in a way that feels natural. Every interaction becomes smarter, more relevant, and more human.
When it comes to personalisation, two standout examples are Spotify and Netflix. Spotify tailors playlists and podcast suggestions to your taste, even crafting custom playlists just for you. Similarly, Netflix offers personalised recommendations based on your viewing history. You can read more about how personalisation is used today in our article here.
Watch Our Webinar: Because Peak Season Never Really Ends
Black Friday may have come and gone, but shopping moments pop up all year long. And the brands that win aren’t the ones who scramble last-minute… they’re the ones who build CRM strategies that work brilliantly before, during, and after the chaos.
That’s exactly what we unpack in our latest webinar with Bloomreach. We break down the strategies that helped brands stand out during the biggest retail surge of the year, and, more importantly, how you can reuse these tactics to drive smarter personalisation and stronger results every single day.
Whether you’re planning your next promotion, building your 2026 roadmap, or just curious how top retailers handled the madness, this session is packed with insights you’ll want for the future! We are so excited to share them with you!
Watch the webinar replay here: Bloomreach & WeDoCRM Webinar
Download the Retail Whitepaper Today
If you’ve ever wished your retail CRM platform and strategy felt a little less chaotic, then this whitepaper is for you. Think of it as your friendly guide to doing retail marketing smarter, faster, and without the usual tech headaches!
Inside, you’ll see how leading retailers are migrating from clunky legacy systems and turning their customer data into real, measurable growth, and yes, you can absolutely do the same.
Here’s a little taste of what’s inside:
- How to tidy up your tech stack and create a single source of truth for truly personalised campaigns.
- How to move beyond basic “abandoned cart” emails and use AI to predict intent and personalise in real time.
- How to deliver consistent, personalised messages across every channel — web, SMS, search, even conversational shopping.
- How to shift from quick wins to long-lasting loyalty with smarter segmentation and retention strategies.
- How to simplify your tools, cut unnecessary costs, and help your marketing team move faster (and happier).
Download The Whitepaper: Reimagining Retail Whitepaper
Building For The Future with WeDoCRM and Bloomreach
The days of one-size-fits-all technology stacks are over. Modern retailers need the flexibility to integrate best-of-breed solutions while keeping the customer experience seamless. That’s where WeDoCRM and Bloomreach come in.
Future-ready CRM meets composable commerce: Bloomreach’s API-first approach and headless architecture provide the flexibility to create unique, modular tech ecosystems tailored to your business needs. WeDoCRM complements this by delivering a CRM platform that’s scalable, intuitive, and ready to integrate with the tools and data that matter most. Together, they let you evolve your tech stack at your own pace — without ever disrupting the customer experience.
Connected insights and automation: With WeDoCRM handling customer data and predictive insights, and Bloomreach powering content, search, and personalisation, you get a truly connected ecosystem. Every interaction is smarter, every message more relevant, and every experience feels personal.
Data ethics and trust: Both platforms prioritise privacy and transparent data usage. WeDoCRM ensures your CRM practices are ethical, while Bloomreach safeguards customer interactions across digital touchpoints. Your brand builds trust as it grows.
Continuous innovation: Retailers can test, learn, and adapt faster than ever. The combination of WeDoCRM and Bloomreach makes experimenting stress-free, so you can stay agile as customer behaviour evolves.
Did you know?
- 60% of customers become repeat buyers after a truly personalised experience.
- Customers with strong emotional connections to a brand deliver 306% higher lifetime value.
With WeDoCRM and Bloomreach together, personalisation, connection, and growth aren’t just goals — they’re built into every layer of your technology stack. Your brand gets a powerhouse combo: a smart, flexible CRM and a composable commerce platform that scales with your vision.
Get in touch with us – we look forward to hearing from you!
