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Technical CRM Specialist: Jordana Makin

We’re a full-service CRM agency, which means we offer all the resources needed to help you to run your CRM successfully; everything from strategy and operations, to technical and content expertise. We hire specialists from across the CRM, Marketing, Sales and MarTech spectrum, giving us the flexibility to adapt our service to your needs by matching the right skills and experience to the job.

In our Spotlight on Services series, we’ll be shining a light on different members of the team and what part they’ll play when you partner with us for projects or day-to-day support. 

Jordana Makin

Technical CRM Specialist
Jordana is our go-to technical expert for day-to-day operations and you’ll most likely find her supporting clients by migrating and implementing high-spec systems, and creating bespoke automations.

Jordana has a background in general marketing, but has always had a passion for the technical aspects of CRM and websites. Incredibly, most of her knowledge base is primarily self taught, including the art of coding. Her nifty knack for picking things up quickly and her broad range of client experience across B2B and B2C means she’s a valuable asset when it comes to problem solving and optimising functionality.

Here are just some of the ways Jordana can help with technical CRM:
  • CRM building and optimisation: customising fields, layouts, and object stages
  • Automation: creation and strategy of automation, including marketing and data processing
  • Inbound lead focus: digital capturing of leads for accurate ROI and KPI reporting, from form creation to tracking
  • Development: advanced development and coding across email and website
  • Business strategy: linking CRM strategy to wider business strategy

Advanced platform knowledge: Salesforce Marketing Cloud, Hubspot,, Iterable, Litmus, and more.

Some of the amazing CRM teams we work with...

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WeDoCRM is a specialist CRM agency. We work with companies and brands of all sizes, supporting them with a wide range of CRM and Marketing services.

Tel: 0203 319 5273