Elevating Your Mother’s Day CRM Strategy: Segmentation & Opt-Outs

Mother’s Day and Father’s Day are celebrated in over 100 countries worldwide. You know what that means… gifting! Or does it? When these holidays come
How CRM Can Maximise Your Black Friday Sales

Black Friday isn’t just another day – it’s the biggest shopping event of the year, and both customers and marketers (like us) have it circled
How to Segment and Target Your Customers through CRM

Have you ever caught yourself zoning out when someone’s talking about something you just don’t care about? Turns out, you’re already familiar with customer segmentation
Why CRM automations are key to successful segmentation

If you’re not segmenting, then you’re mass mailing. And if you’re mass mailing, let’s be honest, you’re just spamming your customers. Segmentation is the key