Reimagining Retail CRM: The Best CX and Personalisation Tactics
Peak season isn’t just a weekend anymore; it’s practically a whole season of its own. You’ve got promotions starting earlier, running longer, and every brand
What John Lewis Can Teach Us About Emotional Marketing
Every year, without fail, the John Lewis Christmas advert becomes a national moment. People stop what they are doing to watch. Not because they’re waiting
How Retailers Can Do More With Less in 2025
The mood across retail in 2025 could best be described as… tense smiles and budget spreadsheets. Back in 2023, we wrote a blog on this
Strategies for Retailers to Tackle Winter’s Seasonal Challenges
Let’s sing it together… it’s the most wonderful (and manically busy) time of the year! The winter season is upon us for many businesses, this
Black Friday CRM Hacks: Secrets for Retail Success
Are you ready for Black Friday? It’s just around the corner! Retailers, this is the perfect time to capitalise on every trick in the book
Return Rates and Customer Lifetime Value for Retail Success
A major fashion retailer made headlines for a controversial decision that has ignited a social media storm. The retailer deactivated thousands of customer accounts due
Travel Peaks: How to Gain a CRM Advantage
It’s one of the most predictable events in the retail calendar; how cold, dark, miserable Januarys lead to a surge of holiday bookings, commonly known
Retail and CRM: how to do more with less
You can’t really miss the overall sentiment in the retail sector; 2023-2024 will remain a tough market. Inflation remains at an all time high, squeezing
