Why is our CRM underperforming despite high spend?
If you’re a sales or marketing leader, there’s a good chance you’ve been defending a CRM / ESP investment while quietly wondering why it isn’t
Why Your Email Customer Journeys Are Failing to Convert
Why are your CRM email journeys not converting, and why isn’t your email marketing driving revenue? Automation? Active ✅ Emails? Sending ✅ CRM platform? Technically
Inside HubSpot’s 2026 AI Strategy and the Rise of Breeze
HubSpot has been making some serious moves lately, and if you’re a HubSpot user, it’s worth paying attention. It’s going ALL in with AI. Back
How to Get More Value From Your Marketing Budget
According to a recent article in The Wall Street Journal, around 23 % (about $20 billion) of online ad budgets are wasted each year. Too many marketing
Mother’s Day Opt-Out Emails: A Good Idea Gone Wrong?
The idea was beautiful, but now opt-out emails are causing more pain than they prevent. A few years ago, Bloom & Wild did something genuinely
How to Fix a Failing CRM Implementation
How to Fix a Failing CRM Implementation CRM systems are designed to make every business run like a well-oiled machine, with better data, stronger relationships,
$194 Million on PPC, but Who Actually Owns the Data?
A courtroom drama involving a global agency giant, a whistleblower, and some eye-watering ad spend figures has just given the marketing world a peek behind
Email Marketing Trends: AI-Powered Inbox
The inbox has become a battleground. It looks nothing like it did just a few years ago; it really has had its most dramatic transformation
Travel CRM Marketing: Turning Winter Browsers into Bookers
December through to around March… It’s cold, it’s dark, and without the manufactured “most depressing day of the year” coming and going (January Blue Monday,
What Self-Driving Cars Can Teach Us About AI and CRM
What Self-Driving Cars Can Teach Us About AI and CRM Self-driving / driverless cars are no longer just a tech demo or a sci-fi daydream;
