When WeDoCRM first connected with this extraordinary nonprofit arts organisation, we were immediately energised by their incredible passion and unwavering commitment to their community. Here was a team doing vital work, creating cultural experiences, nurturing emerging artists and bringing people together through the power of art.
The client had immense untapped potential within its organisation. Like many passionate nonprofits, they were focused on their mission that they had organically built over time, and we were so excited to be given the opportunity to amplify their impact through strategic CRM optimisation.
Powered entirely by community support, donations, and gallery experiences, they had already proven their value to their audience. Our role was to help them unlock their full potential and create sustainable growth for decades to come.
| Services We Delivered | WeDoCRM Outcomes |
| Streamlined Internal Processes | Brought everything together into a single source of truth, giving the team clarity and confidence. |
| Training and Adoption | Empowered staff with the tools and knowledge to thrive, building collaboration across departments. |
| Non-Profit Focused Optimisation | Created donor-first journeys (onboarding & re-engagement) that strengthen loyalty and long-term giving. |
| Campaign Longevity and Scaleability | Built automated journeys that keep working year after year, growing effortlessly as the organisation grows |
| Simplified MarTech Stack | Reduced tech complexity and costs by consolidating platforms, freeing up resources for the mission. |
| Donor Growth and Engagement | Increased donations and deepened relationships with supporters through tailored, meaningful interactions. |
| Event Automation | Streamlined invites, reminders, and follow-ups, making every event more successful and memorable. |
| Boosted Brand Awareness and Reach | Attracted more gallery visitors, website traffic, and visibility—helping spread the mission further. |
| Cost Efficiency | Lowered spending on unnecessary tools while investing in scalable solutions for the future. |
The Results: Extraordinary Growth
One example of the transformation we delivered was building a streamlined martech stack with Salesforce NPSP at the centre. By connecting tools like Donorbox, Xero, Customer.io, Shopify, and more, we gave the team a true single source of truth. This integration not only simplified their processes but also set them up with a scalable, cost-efficient system to power campaigns, donations, and community engagement for the long term.
1. Operational Excellence
Thanks to automation, what used to take hours now gets done in minutes, giving the team more time to focus on what really matters. With shared insights, collaboration became easier and more impactful. One example of this was the streamlined martech stack we built, with Salesforce NPSP at the centre. By connecting Donorbox, Xero, Customer.io, Shopify, and more, the team now works from a true single source of truth.
2. Community Connections & Digital Momentum
The impact on supporter relationships was fantastic. We set up smart audience groups based on how people engaged with the client – gallery visitors, donors, art enthusiasts, and members each got tailored content. Automated welcome journeys introduced new visitors to their mission, while re-engagement campaigns brought back lapsed supporters with exclusive behind-the-scenes content. Dynamic newsletters now automatically send relevant updates – exhibition news for art lovers, impact stories for donors, and member perks for supporters. This targeted approach meant everyone received content they actually cared about, leading to more donors, better retention, higher donations, and stronger community connections.
Their online presence grew with more website visitors, gallery attendance, email engagement, social media followers, and local recognition. A consistent, strategic voice across every channel boosted visibility and created real excitement in the community.
3. Sustainable Growth
Smarter systems opened up fresh opportunities from donor campaigns to member perks and partnerships, driving long-term financial health.
The Long-Term Vision: Impact That Keeps Growing
The real magic of this project isn’t captured in any single metric – it’s in knowing that this exceptional organisation now has the tools and systems to focus entirely on what they do best: creating transformative experiences and advancing their vital mission.
Their team can now channel their energy toward curating meaningful programs rather than managing complex systems. They can approach each initiative with confidence and excitement rather than operational stress. They can welcome new supporters knowing those relationships will flourish and deepen over time.
Most importantly, they can dream bigger and plan bolder, knowing they have robust, scalable systems supporting their every ambition.
This is what true partnership creates. This is what sustainable, exponential impact looks like. And this is exactly why we are absolutely passionate about the work we do together.
How WeDoCRM Can Help You
At WeDoCRM, we believe every nonprofit deserves the tools and foundations to thrive. When your mission is paired with the right marketing and CRM strategy, the results are transformational. Let’s explore what’s possible when mission meets the right marketing foundation.
Get in touch with us, we look forward to hearing from you.
