Discover how WeDoCRM’s commissioned report informed global venture capital investment decisions. Selecting the right CRM solution is crucial for businesses seeking to enhance their sales processes, improve customer relationships, and expand their sales pipeline. As a leading global CRM agency, specialising in CRM and Martech, WeDoCRM works directly with CRM teams and organisations worldwide to help them drive sustainable and recurring revenue.
Our client, Runa Capital, was in the process of exploring the CRM landscape and wished to learn everything in detail before making a significant investment. They intended to learn about market leaders, study emerging technologies, and gain insight into emerging trends in the CRM space.
The team approached us to support them with an in-depth analysis to evaluate an emerging open-source CRM solution gaining significant market traction against established industry leaders in the B2B sales CRM space, including Salesforce and others.
With so many options in the CRM space and technology evolving rapidly, they wanted a clear roadmap to guide their investment decisions and help them identify which solutions had the strongest growth potential. Our deep-dive analysis uncovered valuable market insights, ultimately contributing to their strategic investment decision in an open-source CRM platform. Here’s how it all came together.
Our Global Venture Capital Client: Runa Capital
Runa Capital is a forward-thinking global venture capital firm that specialises in early-stage investments in enterprise software and deep tech, which has funded more than 100+ tech startups since 2010, including many open-source companies like Nginx, MariaDB and n8n.
What Our Clients Say:
“The CRM market has numerous strong, established players, and to assess Twenty CRM’s potential to disrupt this space with its innovative open-source approach, we sought the guidance of industry experts. WeDoCRM delivered an excellent, in-depth report on the subject, which proved to be a valuable asset in our due diligence process and ultimately influenced our decision to invest in Twenty”.
Konstantin Vinogradov, General Partner, RunaCap.
WeDoCRM’s Main Objectives of the Report
Our main objectives of the report were:
1. Compare Core Features and Functionalities Assess
How each CRM stacks up against each other, some of the platforms included were Salesforce and others, focusing on key sales CRM capabilities.
2. Identify Strengths and Areas for Improvement:
Highlight where each outperforms and where it requires further enhancement compared to its competitors.
3. Evaluate Usability and Developer Experience (UX/DX)
Analyse the user-friendliness and customisation capabilities of each CRM, along with their technical flexibility.
4. Examine the Roadmap and Future Growth
Review the CRM development plans and long-term potential.
5. Market Positioning
Understand how each CRM fits within the mid-market and enterprise segments.
Our Solution
To address Runa Capital’s needs, we delivered a comprehensive competitive analysis comparing an emerging open-source CRM against established B2B sales CRM leaders, including Salesforce and others. Our approach combined technical evaluation with strategic insights, giving our client clear visibility into each platform’s current strengths, competitive advantages, and future direction to support their investment decision. This included the following key components:
1. Core Features Comparison
We conducted a thorough comparison of the core features of leading CRM solutions, including Salesforce and others. The analysis focused exclusively on their sales CRM functionalities, excluding marketing and customer support aspects. This enabled us to provide our client with a clear understanding of how each CRM platform supports their objectives.
2. Usability and Customisation Comparison
We evaluated the usability and customisation options of each CRM solution, comparing:
- Cost and Complexity of Customisation: For instance, Salesforce’s need for specialised skills versus the flexibility of the new CRM solution, which uses open-source technologies like TypeScript and GraphQL/REST API.
3. Key Pain Points
Our report identified common pain points experienced by enterprise customers, such as:
- User Experience
- Developer Experience
- Customisation and Integration
We assessed how effectively each CRM solution addresses these pain points and highlighted specific areas where each CRM excels or falls short compared to others.
4. Expert Reviews & Industry Insight
Our accredited CRM specialists, each with decades of experience across hundreds of enterprise deployments, provided critical evaluation that transformed feature checklists into strategic insights. Their practical knowledge helped contextualise technical capabilities within real-world business applications and implementation scenarios.
5. Stakeholder Interviews
We conducted structured interviews with key stakeholders from both investment and technical backgrounds, ensuring our analysis addressed specific evaluation criteria and answered fundamental questions driving Runa Capital’s investment strategy. These conversations helped align our final recommendations with their long-term vision and portfolio objectives.
6. Partner-Validated Technical Assessment
Collaborating with trusted industry partners and platform representatives allowed us to verify technical specifications, validate roadmap claims, and access insider perspectives that generic market analyses typically miss. This collaborative approach significantly enhanced the reliability and predictive value of our findings.
Analysis, Recommendations and Our Expert Opinion
Leveraging our extensive experience with various CRM systems, we provided expert insights into each CRM’s user experience (UX) and developer experience (DX). This included an evaluation of current capabilities and future potential, making reasonable assumptions about future developments and enhancements.
The Results and Impact: Multi-Million Dollar Funding Success
We’re proud to share that our market insights played a key role in Runa Capital’s decision to invest further in Twenty CRM, supporting their due diligence with strategic intelligence.
Twenty CRM has established itself as a genuine market disruptor through its innovative open-source approach. This platform offers businesses unprecedented flexibility and customisation capabilities that traditional CRM solutions cannot match.
For more information about this exciting development, you can read the official announcements: Twenty secures Multi-Million Dollar Investment, to challenge CRM giants with open source.
A Partnership That Delivers Value Beyond Selection
This outcome exemplifies our commitment to delivering insights that go beyond immediate selection needs to create lasting value for our clients. By understanding both the technical capabilities and market positioning of various CRM options, we help our clients make decisions that promote long-term business success.
Make Confident CRM Decisions with Expert Comparison Analysis
Stop guessing and start knowing! Choosing the wrong CRM system can cost your business thousands in lost productivity and missed opportunities. Don’t leave this critical decision to chance.
At WeDoCRM, we transform complex CRM evaluations into clear, actionable insights tailored specifically to your business needs. Our certified specialists have helped hundreds of organisations to cut through vendor marketing to find the perfect CRM fit.
Our Comparison Reports Deliver:
- Visual Feature Mapping that highlights which CRM truly excels at your must-have functions
- Intuitive Radar Visualisations showing how each platform performs across key dimensions
- Real-world usability Scores based on actual user testing with your specific workflows
- Customisation Potential Analysis identifying where each platform can flex to meet your unique processes
- Implementation Risk Assessment, spotlighting potential roadblocks before they become expensive problems
Ready for Clarity?
Our CRM agency offers tailored CRM comparison reports to businesses looking to evaluate and select the best CRM solutions for their needs.
Whether you are evaluating CRM options for the first time or reassessing your current solution, our expertise can provide the insights you need to make an informed decision and drive your business forward.
Request Your Custom Comparison Report
Looking for a Comparison Report Conducted by Experts?
WeDoCRM’s team of certified CRM specialists have conducted in-depth analyses of CRMs for a range of organisations and has extensive experience and knowledge in CRM technologies, user experience (UX), and developer experience (DX).
Get in touch with us to learn how our CRM comparison reports can help you find the perfect CRM solution for your business.
