Your brand represents who you are, your values, vision and personality. Staying fresh, relevant and tuned in to what you promise to your customers is more than just changing the logo. It’s a full-scale strategic revamp, and when it is done right, a brand refresh is an experience that says “We’re here, we’re current, and we’re exactly what you are looking for”.
How do you keep complete control over all the pieces that make up your brand identity? Brand asset management is the answer. Consistent brand messaging and visuals not only enhance branding reputation but also contribute significantly to its growth and profitability. As Forbes reports, a consistent brand across all your platforms can increase your revenue by up to 23%.
This case study explores the branding and asset management journeys of our clients, including a leading esports client, an Education giant, Pearson, and a revolutionary Fintech brand, GoHenry, by examining the critical role of a consistent brand experience and the process for implementing updates effectively across all touchpoints.
Unifying Brand Identity: Strengthening Our Esports Client’s Messaging
The Opportunity: Our global esports client had an exciting challenge: they were overseeing multiple gaming brands, each with passionate audiences and unique personalities. The opportunity was to create a framework that let each sub-brand shine while building recognition for the parent company.
Each gaming community had developed its own communication style; however, it was a bit quirky, and the variety of tones and designs could be better unified! It’s like hearing from a different brand every time, so our goal was to harness that energy while creating a more unified brand experience.
What We Built: We collaborated with their internal team to develop a flexible brand framework that celebrated each sub-brand’s unique gaming personality while creating clear family connections. We designed email templates and tone guidelines that gave each brand freedom to speak to their specific audiences while maintaining visual and messaging coherence.
The Transformation: Now each sub-brand has its distinct look and voice that gamers love, while customers clearly understand they’re part of a trusted, professional gaming family. Email engagement has improved significantly, and the brand’s overall impact has strengthened across all its communities.
Why This Matters for Your Brand: If you’re managing multiple brands, products, or markets, this approach lets you have the best of both worlds. You can target specific audiences with tailored messaging while building recognition and trust for your parent brand. It’s particularly powerful for businesses expanding into new markets or launching new product lines. You get to leverage your existing brand equity while speaking directly to new customer segments.
GoHenry by Acorns: Bringing Two Great Brands Together
The Opportunity: When Acorns acquired GoHenry, they had an exciting chance to combine GoHenry’s beloved kids’ financial education platform with Acorns’ family-focused investment expertise. The goal was to create “GoHenry by Acorns” a powerful new offering that enhanced both brands’ strengths.
The opportunity was to merge these trusted brands while preserving what customers loved about each one, creating something even better together.
What We Created: As strategic partners in this transition, we crafted a unified brand experience that seamlessly wove GoHenry’s trusted identity into the Acorns brand family. We developed comprehensive brand guidelines, assisted with the beautiful email templates, and established messaging frameworks that showcased the enhanced value both brands could deliver together.
The Success: The rebrand launched smoothly, with customers embracing the evolution naturally. The combined brand feels authentic and trustworthy, and both existing and new users can see the enhanced value proposition clearly. The integration preserved what made each brand special while creating something more powerful together. More details to come on this particular case study in more detail soon!
Why This Approach Works for Any Acquisition: Whether you’re acquiring another company or being acquired yourself, brand integration can make or break the deal’s long-term success. This systematic approach to brand unification helps retain customer loyalty from both sides while communicating the enhanced value customers get from the partnership. It’s especially crucial for brands in trust-heavy industries like fintech, where customers need to feel confident about who they’re sharing their financial data with.
Streamlining Pearson’s Branding and Email Consistency for Pearson
The Opportunity: Pearson, the world-renowned education publisher and digital learning innovator, wanted to ensure their communications matched their prestigious reputation. With diverse audiences spanning from students to institutional partners across the globe, every interaction needed to reinforce their position as an educational authority.
So, as the team at Pearson approached us for CRM support, we knew we had a very important underlying goal: to reinforce consistency in the Pearson brand via our communications.
What We Delivered: We developed comprehensive email templates that beautifully captured Pearson’s core brand values and visual identity. Each template was crafted to work across different audiences from student engagement to partner communications while maintaining the polished, authoritative presence that makes Pearson a trusted global leader.
The Enhancement: Every email from Pearson now reinforces their educational excellence and trustworthiness. Whether you’re a student receiving course updates or a university partner getting business communications, the experience consistently demonstrates why Pearson leads global education innovation.
Why This Matters for Established Brands: When you’re already a market leader, consistency becomes even more critical. Your reputation is your biggest asset, and every communication either reinforces or undermines that authority. This approach is essential for any established brand serving diverse audiences from B2B companies with multiple customer types to consumer brands operating across different regions. Consistent professional communications help maintain premium positioning and justify higher prices in competitive markets.
Do you need support with Brand Asset Management?
If you’re looking to create more consistent, impactful brand communications, we’d love to help. Whether you’re planning a rebrand, managing multiple brand identities, or simply want to ensure every customer interaction reinforces your brand promise, we have the expertise to make it happen beautifully.
We create centralised brand systems, develop guidelines your team will love using, and design templates that make staying on-brand effortless and enjoyable. Plus, we provide ongoing support to help your brand evolve and stay relevant.
Take a look at some of our other success stories here.
We provide ongoing support with regular brand audits, team training, and adaptable templates, ensuring that your brand remains polished, recognisable, and relevant. Whether you’re navigating a rebrand or just looking to optimise brand asset management, just as we have done for our clients listed above, we have the tools and experience to keep your brand aligned and impactful.
Get in touch with us – we hope to hear from you soon!
