WeDoCRM is proud to partner with Paperplates to deliver an exclusive webinar designed for CRM managers and eCommerce leaders. We are coming together on October 16th at 10.30 am, to focus on building customer loyalty strategies that increase revenue and not just engagement. We are in 2025, and most loyalty programmes are stuck in the past. Points for purchases, generic rewards, digital-only offers that disappear in crowded inboxes, it’s time to break the pattern and do things differently!
Why Loyalty Needs a Refresh in 2025
Recent research backs up what many brands are already feeling. According to the 2025 EY Loyalty Market Study, nearly 92% of consumers are in at least one loyalty programme, and almost half belong to more than five. Yes, on the surface, this looks like success, but many of these customers view their memberships as purely transactional, not emotional.
We see daily how brands are great at driving signups with discounts and rewards, but struggle to build genuine connections. This means lots of participation, but not much true loyalty.
If you’re frustrated with loyalty programmes that aren’t actually building loyalty, this session is for you. Combined with WeDoCRM’s deep CRM strategy expertise, this webinar delivers insights you simply won’t find anywhere else.
Meet the Speakers
Daniel Dunn
CEO & Co-founder at Paperplanes
Daniel is a passionate entrepreneur, lifelong Villa fan, and all-round marketing enthusiast. As Co-Founder and CEO of Paperplanes, he’s on a mission to modernise postal marketing. The Paperplanes platform automates highly targeted direct mail campaigns, personalising content based on individual buying patterns. Their powerful analytics platform, InFlight, helps brands optimise sales and returns, making marketing more effective and memorable.
Matthew Watson
CEO & Co-Founder at WeDoCRM
Matthew brings a wealth of marketing experience and a deep understanding of CRM strategy, data analysis, and customer engagement. Previously head of CRM at Emirates, he is the driving force behind WeDoCRM’s day-to-day operations and strategic direction. He has a proven track record of turning CRM initiatives into measurable business growth.
Patrick Ross
Head of Growth at Paperplanes
As a seasoned strategist and growth driver, Patrick brings a sharp mix of analytical thinking, marketing insight, and operational leadership. At Paperplanes, he plays a key role in shaping campaign direction, optimising workflows, and ensuring that clients’ direct mail efforts are as efficient as they are effective.
Kirsty Dorby
CRM Strategy Lead & Head of WeDoCRM Clients
Kirsty is the backbone of WeDoCRM’s client strategy. She blends deep CRM expertise with exceptional relationship management skills to deliver outstanding results. With experience spanning retail, e-commerce, fashion, and fintech, she has supported leading brands, including Space NK, Charles Tyrwhitt, Bulb Energy, and Pearson, helping them build lasting customer relationships through smart, data-driven CRM.
Practical Strategies You Can Use Right Away
We know webinars can be quite theory-heavy, but as we enter the golden quarter, and our favourite time of year (Halloween through to New Year’s), we know brands face their biggest opportunity and toughest competition. We want to give you strategies you can put to work right away when it matters most. This includes:
1. How to measure loyalty that matters
We’ll show you the key numbers that actually tell you if your loyalty programme is working and how to use them to make smarter moves.
2. Reward the actions that count
Learn how to go beyond basic points. Discover fun and meaningful ways to encourage the behaviours that foster genuine relationships and create rewards your customers truly appreciate.
3. The power of direct mail
Most eCommerce brands overlook this. Hear from Paperplanes about how to combine direct mail with your digital strategy.
4. Real strategies from case studies
Hear from CRM experts (hello, us!) who’ve driven exceptional returns for UK ecommerce brands. We will show you real case studies and what worked for them.
What You’ll Walk Away With
Your time. One hour. Compare that to the cost of your loyalty programme underperforming for another quarter. Or the revenue you’re leaving on the table because customers aren’t coming back as often as they should.
One hour could change your entire approach to customer retention.
After just one hour, you’ll have:
- Clear frameworks for measuring real loyalty (not just vanity metrics)
- Actionable ideas you can implement within weeks
- Proof that a different approach is already working for brands like yours
- A roadmap to transform your loyalty programme from “fine” to “exceptional”
Sign Up Today, We Can’t Wait to See You There!
Join WeDoCRM and Paperplanes to discover the proven strategies that are already delivering exceptional ROI for UK ecommerce brands like yours. Don’t miss your chance to get ahead in this busy period (although we are very excited for Christmas!) You will walk away with real insights from both companies that have delivered outstanding results for eCommerce brands. We can’t wait to see you there!
Secure your spot on LinkedIn today and join us for an hour that could shape your Q4 success.
Or get in touch with us via email hello@wedocrm.co
