We’ve just returned from an action-packed two days at the Technology for Marketing and eCommerce Expo at the ExCeL London, and what an incredible experience it was! The event was buzzing with energy, as we had non-stop discussions with visitors, fellow exhibitors, and industry leaders across both the marketing and e-commerce spaces.
We were so pleased that our stand was booming with a steady stream of wonderful visitors eager to learn more about our latest offerings, innovative solutions and the unsung hero – CRM!
We were one of the top 10 must-see exhibitors for the second year running
The competition was fierce, with so many impressive brands showing their new technologies and innovative ways, still, we were proud to be recognised as a must-see exhibitor for the second year in a row and honoured to be named among the top 10 stands to visit!
Many Companies are in Need of CRM Support
One of the standout moments was the success of our CRM Audit Competition, which attracted a large number of participants. It became clear that many companies are not using their CRM systems effectively or correctly, which prompted significant interest in our audit. This competition was a great opportunity for businesses to gain a better understanding of their CRM strengths and areas for improvement. A CRM audit offers valuable insights into how well systems are performing, where improvements can be made, and how businesses can maximise their CRM’s potential to boost customer relationships and streamline processes.
Throughout the event, it became evident that many companies are struggling with CRM-related challenges. We spoke with brands at various stages of their CRM journey, from those unsure of where to start or how to choose the right system, to those who had a solid grasp of CRM but lacked the resources to fully implement their strategy. What was clear from every conversation is that businesses understand just how critical CRM is for their success in today’s competitive landscape.
If you’re still unsure about CRM, check out our latest blog, “9 Benefits of CRM”, to see how it can truly transform your business.
Businesses were eager to enter our CRM / ESP audit competition
We were blown away by the number of businesses eager to enter our CRM audit competition! Many asked if this is something we offer as part of our regular services, and the answer is – absolutely!
As part of the competition, we were thrilled to offer one lucky organisation a free CRM or Marketing Platform review by our very own Head of Projects, Matt “The System Whisperer” Purchase, valued at over £2,500.
Whether your CRM system is large or small, Matt will provide expert advice to help you save costs, boost efficiency, and enhance your operations. And don’t worry if you don’t win, you can still take advantage of this service anytime! Take a look at our services here.
We Were Featured in the Expo All-Stars!
We’re excited to share that our Head of Growth, Vanessa Mallia, was interviewed as part of the Expo All-Stars, where she shared her insights on the most exciting trends in e-commerce and marketing right now and shared her top advice for newcomers in the industry.
Vanessa’s key advice? Stay curious and adaptable. The eCommerce and digital marketing landscape is always changing, and continuous learning and embracing innovation are vital. Vanessa emphasised the importance of understanding customers and using data to guide decisions. She encouraged businesses not to shy away from experimenting with new technologies and strategies, reminding everyone that we truly believe innovation often comes from taking risks.
Vanessa also highlighted the value of building a strong network. Connecting with industry peers, attending events, and seeking mentorship can be game changers for growing your skills and insights. Her insightful interview touched on how staying engaged in the industry can sharpen your skills and unlock new opportunities. You can read more about her insights here.
But that’s not all! Matthew, the Co-Founder and CEO at WeDoCRM, was also interviewed directly at our stand. He spoke about who we are, what we do, and why we’re a company to watch for the second year in a row. The interview highlighted our innovative solutions and our commitment to driving growth for our clients in a competitive market.
We even captured a great behind-the-scenes photo during Matthew’s interview, which truly captured the energy and excitement of the event. We’ll be sharing the full video interview soon, so stay tuned for an even closer look at what sets us apart!
If you didn’t catch us at the exhibition, don’t fret. You can drop us a line below to find out how we can help your business.
AI continues to be a major trend
AI continues to dominate conversations across industries, and for good reason. While this may not be brand new information, AI is a hot topic and the sheer number of speaker sessions on AI at the recent 2-day event was astounding. During our quieter moments, we sat in on a few talks at the AI-Powered Marketing Theatre to explore the latest advancements in this rapidly evolving technology. AI holds enormous potential, both within CRM and beyond.
Our advice? Stay curious and informed. AI is advancing quickly and will soon become a more sophisticated tool across the board.
If you’re looking to leverage AI in your marketing efforts, now’s the time to gain clarity and confidence. We have written a blog “AI and CRM: Enhancing Personalisation and Customer Experience” that explains our opinion and how AI offers countless opportunities, from speeding up customer data analysis to optimising workflows, enhancing chatbots, and even generating content.
Looking for CRM support?
Join us in exploring the latest trends and best practices in CRM. Whether you’re seeking a comprehensive CRM audit or looking for insights on leveraging AI to enhance your customer relationships, we’re here to support you every step of the way.
Many businesses, especially SMEs, are realising they’re not fully utilising their CRM systems, which was a big conversation starter during the event. Our tailored solutions can help you streamline your operations, improve customer engagement, and drive growth.
We specialise in SME services, offering practical, scalable CRM solutions that address the unique challenges smaller businesses face. Whether you’re just starting out or need to optimise your existing CRM, our team is ready to assist.
Contact us today for a consultation, and let’s discuss how we can drive your business forward with smart, efficient CRM strategies. We look forward to hearing from you!
