Our “Spotlight on Services” series introduces WeDoCRM’s team members and explains how they contribute to your projects or daily support when you team up with us.
Georgia Vlachou – Senior CRM Manager
Hello to Georgia Vlachou, our Senior CRM Manager!
We’re thrilled to welcome Georgia V to the WeDoCRM family! (Yes, the “V” is important — with another Georgie in the team, things get confusing fast!) She has joined us and jumped straight in, leading one of our biggest tech accounts, bringing a brilliant mix of strategic thinking, calm confidence, and serious CRM expertise!
Her experience bridges both B2C and B2B worlds with a toolkit that spans the technical (Oracle Responsys, Emarsys, Salesforce, Twilio) and the strategic (testing, personalisation, platform migrations), but it’s her ability to align everything with business priorities that sets her apart.
A Crowning Achievement & Love of Languages
One project stands out in Georgia’s career: launching Tanzania’s first loyalty card for a major betting company. This wasn’t just about implementing a system; it was about creating something entirely new in a market, driving player retention and measurable revenue growth through a carefully orchestrated, data-driven, multi-channel campaign. This is the story we loved in her interview!
When Georgia isn’t optimising customer journeys, she’s usually on a journey of her own. She’s currently studying Japanese (JLPT5 & JLPT4), diving into anime culture, and practising belly dancing! She even hiked through Kyrgyzstan, a perfect example of her adventurous spirit! Oh, and her love of languages doesn’t stop there: she also holds a DALF C1 in French, proving she’s just as passionate about understanding people as she is about understanding data.
Inspired by Integrity
Georgia draws inspiration from John Pilger, the fearless journalist whose unwavering integrity and dedication to exposing injustice through powerful storytelling resonate with her own commitment to authentic connection. But it was her first manager who truly shaped her leadership philosophy; their belief in her potential now echoes in how she mentors and guides others today.
Her personal motto? “When you give up, that’s when the game ends.” It’s a philosophy of persistence, resilience, and believing that the best outcomes come to those who keep pushing forward, even when the path isn’t clear.
Georgia V proves that the best CRM professionals don’t just manage campaigns, they craft experiences, build teams, and create lasting connections between brands and the people they serve. And at WeDoCRM, that’s exactly the kind of excellence we celebrate! Welcome to the crazy team, Georgia. We are so happy to have you with us!
Meet The WeDoCRM Team
Want to meet more of the team? Check out our agency deck to see all the talented people behind WeDoCRM and learn how we can help your business succeed.
