HubSpot follows up its ChatGPT connector by teaming up with Claude, and it’s great to see that our partner, HubSpot, has powered up with another incredible AI alliance.
As we saw back in June with HubSpot smashing through traditional boundaries between CRM systems and AI analysis by creating the world’s first deep research connector with ChatGPT/OpenAI (which you can read more about here), they have now established another powerful partnership with Claude anthropics conversation AI.
It is exciting to witness our partner HubSpot strategically building an ecosystem of best-in-class AI models, and we are here for it. By teaming up with OpenAI, users can write content, generate emails and summarise data better, and with the new integration of Claude, they can transform how a quarter of a million users create a more human-like interaction all within the platform they know and trust.
Hear from Karen Ng, EVP and Head of Product at HubSpot
“The HubSpot connector makes Claude more useful for our customers by grounding its responses in real context from their business,” said Karen Ng, EVP and Head of Product at HubSpot. “It’s a simple, powerful way to get insights you can trust, wherever you work. And it’s another step in making advanced AI accessible to every business.”
Key Differences Between ChatGPT and Claude in HubSpot
Two formidable AI giants – There’s little doubt such connectors will help marketers work smarter and faster. How do both compare?
ChatGPT Integration:
- Strengths: Rapid content generation, quick data summaries, brainstorming
- Best for: Marketing copy, sales email drafts, quick insights, and creative ideation
- Core advantage: Versatility in creative text generation and a broad knowledge base
- Data interaction: Conversational queries and summarisation of CRM records
Claude Integration:
- Strengths: In-depth reasoning and analysis, making it a powerhouse for complex questions and multi-document analysis
- Best for: Strategic decision support, detailed reporting, and understanding complex customer journeys
- Core advantage: Nuanced understanding, handling large contexts, structured analysis
- Data interaction: Generate tailored answers, summaries and visualisations based on HubSpot data
So what does this mean for marketers?
We think it is really exciting that marketing teams or any department can simply chat with Claude like they would a colleague. For example, rather than digging through reports, marketers can ask Claude to highlight email openers who didn’t click and get the insights they need, complete with visuals that make everything super clear.
Discover What HubSpot + Claude Can Do for You
The HubSpot connector for Claude is now available to all HubSpot customers across every tier, with any paid Claude subscription (Pro, Max, Team, or Enterprise). It’s part of HubSpot’s expanding suite of AI connectors, built to bring rich CRM context into the language models our customers rely on daily.
Simply head into your Claude settings, enable the HubSpot connector, authenticate your account, and start asking powerful, natural-language questions about your customer data — all within seconds.
Looking to implement HubSpot or expand your current setup?
As official HubSpot partners, we’re here to help you make the most of it — from setup and strategy to automation and AI.
Not using HubSpot yet? This integration might just be the reason to make the switch. With over 250,000 businesses already trusting HubSpot as their central source of customer truth, it’s a platform built to scale with you and now smarter than ever with Claude.
Learn more about how to expand your CRM operations with HubSpot
Get in touch with us today. We are looking forward to hearing from you!
