BREAKING NEWS: HubSpot is the first CRM to be deeply connected with OpenAI’s ChatGPT.
“WOO HOO! I am so thrilled to be able to talk about this now. A big day in HubSpot history,” wrote Dharmesh Shah, HubSpot’s co-founder and CTO, as he announced this groundbreaking integration.
HubSpot has just shattered the traditional boundaries between CRM systems and AI analysis by creating the world’s first deep research connector with ChatGPT. This pioneering integration transforms how a quarter of a million HubSpot users interact with their customer data, bringing sophisticated AI-powered insights directly into the conversational interface they already know and love!
Why This Matters More Than You Think
The timing couldn’t be better! With over 75% of HubSpot customers already using ChatGPT, according to their Q1 2025 survey, this connector eliminates a major friction point: the need to export, format, and manually input CRM data for AI analysis. Instead, users can now ask sophisticated questions about their business data and get actionable insights in seconds.
“We’re building tools that help businesses lead through the AI shift, not just adapt to it,” said Karen Ng, SVP of Product and Partnerships at HubSpot. The connector transforms ChatGPT from a general-purpose AI tool into a personalised business intelligence analyst that understands your specific customer context.
With this new connector, with just a few clicks, HubSpot customers can bring CRM data right into ChatGPT and ask sophisticated deep research queries. As Shah explains: “The results are just amazing. ChatGPT + data from the unified HubSpot customer database is a match made in heaven.”
Prompts That Work Across Every Team
These AI prompts go way beyond basic requests and are tailored to boost results across departments:
- Analytics: “Show trends from contacts created in the last 90 days by persona, industry, and lead source.”
- Marketing: “Find my top-converting contact cohorts and build a custom nurture sequence.”
Sales: “Segment target companies by revenue and tech stack to find top enterprise expansion opportunities.” - Customer Success: “Spot inactive accounts with growth potential and suggest re-engagement plays.”
- Support: “Forecast ticket volume by category to plan team staffing for next quarter.”
Perfect for Small Businesses and SMEs
“The HubSpot connector is like having an extra analyst on the team, empowering sales reps to identify risks, opportunities, and next best actions,” said Colin Johnson, Senior Manager, CRM at Youth Enrichment Brands. “For a non-technical user, the fact that it’s easy to use and talks directly to my data is huge.”
As a HubSpot partner and big supporter of SMEs, we are genuinely excited about this. Before this, getting deep insights about customers meant hiring specialists or paying for complex tools that most teams couldn’t figure out how to use. Now, anyone can simply ask ChatGPT a question about their customer data and get the same quality insights that big companies with data science teams have been getting for years. For small and medium businesses that lack in budget, this is one for you.
What This Means for Everyone Else
HubSpot just made the first move in what’s about to become a very competitive race. They have certainly raised the bar, and we think that companies like Salesforce and Microsoft are probably scrambling right now to build their own ChatGPT connectors. Because nobody wants to be left behind when their customers start asking, “Why can’t we do what HubSpot users can do?”
HubSpot has been on a roll with integrations lately. Just like their recent Canva partnership that you can read in our blog here – (HubSpot + Canva: Easy Marketing for Small Businesses), it lets users create and manage stunning marketing materials right inside HubSpot – no tab-hopping, no file-juggling! As marketers, we know all too well how annoying that can be, and we LOVE the Canva integration.
What Tool Will HubSpot Integrate with Next?
So, what do we think is next? Here are some educated guesses from our team.
Project management with Monday.com or Trello for instant deal workflows? Content editing with Grammarly for smarter marketing copy? Automation with Zapier for complex multi-platform triggers? The genius isn’t just the integrations, it’s solving real workflow problems that waste everyone’s time.
Discover What HubSpot + ChatGPT Can Do for You
If you’re a HubSpot customer with a paid ChatGPT plan, you can start using the deep research connector today. Simply head to ChatGPT, enable the HubSpot connector, authenticate your account, and begin asking sophisticated questions about your customer data.
Not using HubSpot yet? This integration might be the perfect reason to make the switch. With over 250,000 businesses already trusting HubSpot as their customer data source of truth, you’d be joining a platform that’s committed to evolving.
Learn more about how to expand your CRM operations with HubSpot
If you’re considering HubSpot as your CRM platform, we’re proud to be official partners. You can learn all about the benefits of working with us and HubSpot.
Get in touch with us today, we are looking forward to hearing from you!
