Another big piece of news for marketers, you can now manage and measure TikTok campaigns from Hubspot Marketing Hub. If your CRM strategy is in good shape, then this is some serious growth opportunity! If it isn’t? Well, this could be the perfect moment to refine your strategy, so you can make the most of every channel and get even more value from your efforts.
Buyers live on TikTok, including those making B2B purchasing decisions. TikTok has the reach. HubSpot has the context. Together, they close the gap between discovery and conversion. So let’s talk about both!
What the HubSpot x TikTok integration includes
- You can sync your HubSpot CRM contact segments directly to TikTok as custom audiences so your ads reach people you actually know, not just vague lookalikes
- You can see TikTok ad performance, organic content, and revenue attribution all inside HubSpot, creating one dashboard, a full picture
- You can use HubSpot’s Breeze AI to generate TikTok-native content briefs informed by your actual CRM data, who your buyers are, where they are in the funnel, what has historically converted
- This integration means you can now capture TikTok leads directly into HubSpot with native lead gen forms, which means no manual exports, no lost contacts, no delays
“By integrating with HubSpot, we’re giving marketers a seamless way to connect creativity, audiences, and performance so they can move from discovery to customer faster.” said Lorry Destainville, Global Head of Monetisation Product Partnerships at TikTok. (HubSpot)
Lorry Destainville – Global Head of Monetisation Product Partnerships at TikTok
Everything you need, all in one place
This integration goes beyond ads. You can now schedule and publish TikTok content straight from HubSpot’s social tool, right alongside all your other channels.
Plus, with Breeze (HubSpot’s AI tools), you can generate captions and hashtags as you go, and even manage TikTok comments and mentions in your social inbox with helpful AI-suggested replies.
Not sure what Breeze is? No worries, we have written all about their new AI tool in our article here: Inside HubSpot’s 2026 AI Strategy and the Rise of Breeze
“By bringing TikTok natively into HubSpot, businesses can now manage campaigns informed by everything they already know about their customers, and that context is what makes them more impactful.” said Angela DeFranco. (HubSpot)
Angela DeFranco – VP Product and GM of Marketing Hub at HubSpot
See the bigger picture and the statistics
TikTok has over a billion active users. It’s not just Gen Z scrolling dance videos, it’s professionals, decision-makers, and buyers researching products (there are definitely members of our team that have been sucked into CleanTok). And until now, connecting that audience to your actual CRM data has been a pain!
- 1B+ monthly active TikTok users including B2B decisions-makers (TikTok)
- 3x higher engagement rate on TikTok vs other social media platforms (SociaVault)
- 73% of TikTok users say they feel a deeper connection to brands they interact with on TikTok (Marketing-interactive)
The problem has never been TikTok’s reach, it’s been the disconnect between top-of-funnel attention and bottom-of-funnel conversion. Leads captured on TikTok ended up in spreadsheets, and ad performance lived in one platform, customer data in another. Nobody could see the full picture, which meant nobody could optimise for revenue.
This integration fixes that. But!!.. and this is the bit most people will skip past… only if your HubSpot CRM platform is in GOOD SHAPE to use it.
With any CRM platform, whether it be HubSpot, Salesforce, Pipedrive… or whatever you may be using, if you feel that your system is not being used to its best potential then you can always chat to us and we can give you some tips of where we think the best value is.
Our CRM Audit Service is designed to help you get the most out of your system. We’ll guide you through the process, identify areas for improvement, and provide clear, actionable insights to ensure your CRM is working as hard as you are. We focus on three key areas to deliver actionable insights.
Frequently Asked Questions – HubSpot x TikTok Integration
Is the HubSpot TikTok integration available on all plans?
The integration is available through HubSpot’s Marketing Hub. Feature availability varies by plan tier; paid social tools and advanced audience syncing are typically available from the Professional tier upwards. If you’re unsure what’s included in your current plan, we can check that as part of a CRM audit.
Does this work for B2B businesses, or just B2C?
It works for both! TikTok’s audience now includes a significant proportion of professionals and B2B decision-makers, and HubSpot specifically called this out in the announcement.
The integration makes more sense for B2B businesses looking to build brand awareness with buying committees who are active on social, while keeping their CRM data clean and their attribution accurate.
What should I fix in my CRM before using this integration?
We say that three things matter most: data quality (remove duplicates, fill key fields), segmentation (make sure your contact lists reflect actual funnel stages and buyer personas), and attribution setup (ensure you can track revenue back to marketing activities). If any of these are missing, you’ll be syncing low-quality audiences and losing visibility on what’s working. Book a call with us and we can help you with all of this.
As WeDoCRM is a HubSpot partner. Can we help set this up?
Yes, that’s exactly what we do! We can audit your current HubSpot setup, clean your data, build the segmentation and automation you need to make this integration work properly, and make sure your attribution is in place so you can see the revenue impact.
How WeDoCRM can help you
Your HubSpot CRM platform should be ready to go! If it’s not dirty data, no automation, broken attribution, you’ll add TikTok to the list of channels you’re underusing. Let’s fix that before you scale.
We helped Old Gold Racing’s potential through a CRM audit. The first racing syndicate with a dedicated mobile app and a CRM strategy to match.
> Read more: Unlocking Old Gold Racing’s Potential Through a CRM Audit
Whether you’re struggling with low conversions, poor engagement, or journeys that just aren’t delivering, we’ll show you exactly what’s not working and how to fix it.
Book a discovery call, and we’ll walk through your current setup, highlight where you’re losing revenue, and what you can do about it.
Or drop us a message at sales@wedocrm.co – We can’t wait to meet you!
Want more insights? Check out:
- Inside HubSpot’s AI Strategy 2026 – Take a look at the rise of their AI tool Breeze
- HubSpot x ChatGPT Integration – Take a look at the integration of ChatGPT
- HubSpot x Claude Integration – Take a look at the integration of Claude
- WeDoCRM Partners with HubSpot – Read our story about our partnership
