Our “Spotlight on Services” series introduces WeDoCRM’s team members and explains how they contribute to your projects or daily support when you team up with us.
Shannon Drees – CRM Executive
We’re delighted to introduce Shannon, a Salesforce Marketing Cloud enthusiast (yes, she loves the platform!) who has joined WeDoCRM, focusing on developing sophisticated email campaigns, customer journeys and marketing automations for our education sector clients. Shannon’s professional background spans diverse industries, including telecommunications, nonprofit and manufacturing.
The Journey So Far
Before joining our team, she previously served as a CRM Executive at Upp (now part of Virgin Media), an Email Marketing Executive at the RSPB, where she successfully implemented A/B testing strategies that improved fundraising performance, and as a Marketing Communications specialist at Terberg Environmental. This varied experience has given her deep insight into both B2C and B2B marketing communications.
Her expertise extends beyond technical platform management to encompass HTML development, email design, copywriting, social media strategy, and crisis communications. Shannon’s design background ensures that every email campaign not only performs exceptionally but also maintains the highest visual standards.
What Drives Her
Shannon draws inspiration from people like Keanu Reeves, who’ve faced life’s challenges with grace and kindness, and Jessica Hische, the lettering legend behind iconic logos for MailChimp and Eventbrite. She admires those who keep traditional crafts alive in our digital world – perhaps explaining her own blend of old-school design sensibilities with cutting-edge marketing tech.
Living by the motto “Life before death; strength before weakness; journey before destination,” Shannon approaches every project with genuine curiosity and the belief that even the most technical marketing automation should ultimately connect people in meaningful ways.
Having someone on the team who truly understands that great marketing technology should enhance human connection rather than replace it makes all the difference. Shannon’s curiosity, creativity, and commitment to meaningful work make her an invaluable part of what we do at WeDoCRM.
We are so lucky to have you, Shannon. Welcome to our wonderful team.
If you would like to apply for a role here at WeDoCRM, we are always on the lookout for amazing people! Take a look at our careers page and apply today.
