How to Win Back Customers this Christmas
The festive season brings so much pressure on e-commerce directors and marketing teams to convert as many transactions as humanly possible before Santa has his well-deserved rest and January arrives. While you might have impressive quarterly reports from the short-term sales spike, it often masks a more troubling reality… the customers aren’t sticking around. And […]
Top Retention Strategies to Boost Customer Loyalty
Customer retention is still one of the most underrated growth strategies. Too many businesses waste their money chasing after new, fresh faces when, in reality, focusing on keeping your existing ones happy and loyal can be far more profitable. With a solid strategy in place, it costs five times less to retain a customer than […]
How to Retain Customers with Post-Christmas CRM Tactics
While Christmas may be over, the real gift of customer loyalty is just waiting to be unwrapped. For online businesses, it is definitely the time of cheer with all the new consumer engagement and first-party customer data, it’s like a gift itself. Remember: a customer should be for life, not just for Christmas! The post-Christmas […]
Return Rates and Customer Lifetime Value for Retail Success
A major fashion retailer made headlines for a controversial decision that has ignited a social media storm. The retailer deactivated thousands of customer accounts due to ‘high volumes of returns,’ banning them from shopping with the brand – forever. (It’s like a harsh break up!) This action has left many of their customers feeling disheartened […]
Retail and CRM: how to do more with less
You can’t really miss the overall sentiment in the retail sector; 2023-2024 will remain a tough market. Inflation remains at an all time high, squeezing most household budgets and directly impacting discretionary spending. It’s a very tricky market for most retailers. In response to the decidedly gloomy forecast, many retailers have also tightened their belts. […]
How acquisition data can shape your retention strategy
When we’re asked how much data an organisation should collect, we only ever respond in one way. There’s no such thing as too much data. Imagine you’re looking for a Valentine’s Day card for that special someone (yes, even your cat). What’s going to speak to them more – a generic Valentine’s message on the […]
Maximise your loyalty programme with slicker personalised communications
“According to the study of 1,000 people, 92% of Brits are relying on loyalty programmes to give an extra boost to their everyday spending during the cost-of-living crisis. More than 50% said they’re actively looking for new ways to collect points and maximise the return when they spend money, with 20% saying they were inclined […]
